Music for coffee shops – make the most out of your music
Background music in coffee shops is an often underused marketing tool. Used correctly, it can reinforce your brand, set you apart from your competitors and enhance your customers’ experience. Making their visit enjoyable, remarkable and one they want to repeat!
When selecting music for coffee shops it’s important that you avoid playing your favourite tunes or the radio. The music you play is an important atmospheric element of your customer’s experience. You should select your music with the sole purpose of creating the perfect in-store ambiance.
An important consideration when it comes to selecting music is to consider how long you want your customers to stay with you. Do you want them to linger and perhaps order a second coffee? Or whizz in and out so you can achieve a high table turnover rate? It’s likely to be a combination as you move throughout the day, across the week and into the weekend. Keep this in mind as you select your music and ensure you change what you’re playing as your requirements change.
Make your background music work for you
Encourage customers to linger with a slow tempo and low volume
Studies have shown that when customers stay longer they typically spend more. So how do you use your music to create an ambiance that encourages customers to relax, linger and spend more?
Pick tunes with a slow tempo and set your music at a low volume. The volume needs to be set at a level your customers can comfortably hold a conversation. And loud enough to provide a feeling of privacy for those alone. Keep in mind the music is there to enhance not dominate the space. It should be a subtle addition to the space, not a statement.
Encourage customers to move faster with a mid/high tempo and a higher volume
Looking to increase customer and table turnover and get your customers moving? Then opt for high tempo tunes and a more noticeable volume. Studies have shown that together they increase customer arousal levels which in turns increases movement and pace.
Not only can this help you manage the pace of your customers it can be a handy tool when you want to close up!
When setting the volume try to ensure you can still hold a conversation at the till without the customer asking you to repaet yourself. You’re trying to make the music a little noticeable rather than a subtle hum in the background.
Music for coffee shops designed by Background Sounds
Here at Background Sounds, we spend our time building playlists using the very best royalty free tunes from around the world. Our service is designed to make playing high-quality background music easy for coffee shop owners, managers and staff.
Accessed via a web-based platform our streaming service gives you access to a library filled with playlists covering a wide range of genres. Every playlist comes with a tempo indicator to make it even easier for you to select the right music. You can swap playlists anytime as many times as you want.
Playlists included in our Coffee Shop & Cafe Collection
How the service works
We offer access to our playlist library on a subscription basis so it’s super flexible for you and adaptable for your business. There’s a monthly subscription to provide flexibility with the option to cancel anytime. Or you can take up an annual subscription and save the cost of two month’s subscription!
Get in touch!
We’re always happy to chat through individual music requirements so please do get in touch if you need further information or advice on using our service.