The Client
Nikki Froud, Director of Nikki Froud Hairdressing.
The Problem
Like many small business owners, Nikki was looking to reduce her overheads whilst still providing the best service for her clients. Playing background music is a big part of creating a welcoming and warm environment for her clients, but the cost of a PRS PPL music licence was increasing and didn’t represent value for money.
The after-effects of Covid and the cost of living crisis meant smaller profit margins so Nikki was looking for a cheaper alternative to an expensive music licence that still delivered great quality music.
“Covid came and went and I knew that we would be looking at reducing overheads as a recession would be coming our way. The music licence that we have to pay in the salon is very expensive”.
The Solution: Royalty-Free Music
Background Sounds specialises in subscription-based music licencing for hairdressing salons, providing a cost-effective alternative to a music licence. Our subscriptions offer high-quality music in a wide range of genres and styles.
We work with an international music licensing agency that works with musicians around the world who choose to be paid through them rather than PRS PPL. This gives artists more flexibility and choice in terms of where their music is played.
We provided Nikki with a royalty-free music solution that fitted her salon’s music requirement for a wide range of great music that her staff and customers would enjoy listening to but costs a fraction of the price of her PRS PPL music licence. Background Sounds provided Nikki and her team with an easy way to access royalty-free music.
Nikki took advantage of our free trial and her team quickly spotted plenty of playlists in our music library that suited the salon. In no time at all they were up and running streaming music in the salon. Swapping between playlists at the touch of a button when they fancied a change.
“My team have become mini DJs as they love mixing up the music to match the mood in the salon and the weather outside”
The Outcome
Nikki continues to play high-quality music from a wide variety of playlists, providing her clients with the welcoming atmosphere they look forward to receiving when they come for a hair treatment. She’s paying a fraction of what she was paying for a PRS PPL licence, and her team has great fun selecting playlists.
“You were what I was looking for! The costs were so reasonable to what we were paying before and you gave us the choice of what we wanted to hear in the salon”.
Free Trial for Hair Salons
The music you play is important and it has to be right so that it creates the perfect atmosphere for your salon. We think our playlists are great, but don’t just take our word for it. Take our 7-day free trial and listen for yourself.
You’ll get access to our full playlist and there’s no requirement to add any payment details to start the trial. If it’s not for you, there’s no pressure to take out a subscription.
Background Sounds is a specialist provider of royalty-free music. Working with small businesses looking to play music without the need to buy a PRS PPL Music Licence.
The service is offered via online streaming and can be accessed when you take a subscription. You can find out all you need to know on our home page here.
